I came across this video frm Seth Godin. It’s from the Business of Software Conference . While the audience is software developers, there are many excellent points about differentiating your product, the need for investing in effective, targeted advertising, breaking through the clutter, making sure you are using benefit statements, avoiding commoditization, using social media effectively, creating “Tribes” and more. Warning it is a little long at about 45 minutes, but worth it. Definitely a must watch if you are in the software business, but applicable for all.

If you are interested in developing a web application or web platform.  You need to watch this.